The Exhibit House rebrand

With over four decades in business and only one major rebrand, The Exhibit House was over due for another one. The process began by understanding a few items... the company's history, team dynamics, strengths, opportunities, reputation, competition, and vision.
The organization of this information would give way to a clear framework from which refreshed core values, differentiators, a mission statement, messaging, and finally a identity system were born. 

For the logo refresh, our goal was to develop a mark that could offer flexibility in its use while subtly hinting at what it is The Exhibit House provides; branded fabrication at the intersection of strategy and creativity. The X is divided into halves, each one postured toward one another to represent the complimenting strategic and creative qualities, while on another level the two converging halves  come together to form a pair of angles walls, hinting at their fabrication and production capabilities.